As part of the FCA’s ongoing work to monitor and address behaviours that contribute to poor outcomes for consumers, the FCA is expanding its remit and existing rules to encourage firms to put the customer in the middle of what they do – their aim is to ensure higher levels of consistent treatment, protection and outcomes.
The new Consumer Duty will drive a shift in culture and behaviour for firms. Firms need to ensure that their products and services are fit for purpose, offer fair value, and that their communications and customer service enable consumers to make and act on well-informed decisions.
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